Pharmacy Museum challenged us to create an itinerant exhibition about the life and work of Professor Odette Ferreira that would highlight her role in researching the HIV type 2 virus. The exhibition emphasized the desire to break prejudices about the virus and who carries it. We built workshops with Museu da Farmácia’s team, with the family and with friends of professor Odette Ferreira. We defined the concept and narrative of the exhibition, we created interactive modules that promoted reflection and created the brand and communication materials.
We designed an immersive experience that recreated the marginalization that those with HIV suffered and suffer. This exhibition was on tour between the Portuguese Pharmacy museums in Porto, Coimbra and Lisbon.