We developed a concept store and office for Start-up Guide that translates the brand’s entrepreneurial spirit and could be replicated in cities such as Lisbon, Berlin, and Copenhagen.

The project began with an analysis of the motivations that bring people into the space, crossing them with the brand’s values. From this reading emerged a hybrid place where store, gallery, museum, and workspace coexist, designed to test ideas, experiment with products, and host different activities.

To ensure flexibility and replicability, the space was designed using cost-effective solutions in a DIY spirit. A simple and adaptable system capable of maintaining Start-up Guide’s identity across different contexts.