The challenge was to create a concept store/office that communicated an entrepreneurship spirit applicable in three stores – Lisbon, Berlin, and Copenhagen. We also designed their flagship store in Lisbon. We analysed the motivations driving people to the store and aligned them with the Start-up Guide motivations. We translated those into surprising experiences inside the store, in a space that is simultaneously a museum, a gallery and a shop. You can test ideas and try products, as it was designed to accommodate different activities. Our moodboard was based in economical solutions. From collection furniture, we created elements with a DIY mindset, replicable in any store.