Sovena challenged us to create a compelling experience and a presentation for their new vision & brand identity. We studied the company’s several spaces and departments, interviewed their workers to find out how they perceived the brand, imagined a Sovena lab for creation & experimentation with an approach both explanatory and expository of their products. We also collected stakeholders’ testimonies regarding the impact of the new vision both in a personal and professional perspective.
We managed to create a compelling and customized experience for the new vision that would involve everyone in the role of ambassadors.